Indonesia's Lucrative mobile Phone market
Indonesia is practically like a vast continent of Islands spanning a greater length than Europe. A nation of Islands, languages, cultures and religions that is one of South-East Asia's true melting points. And this nation of over 227 Million habitancy have a culture of communicating with each other by speaking, rather than by emailing.
Indonesia's Lucrative mobile Phone market
Indonesia's Lucrative mobile Phone market
Indonesia's Lucrative mobile Phone market
Indonesia's Lucrative mobile Phone market
Aside from the symbols of daily life in Indonesia - the road food stall. There is a new seal in 21st century Indonesia, the mobile phone store, and phone credit stall - Selling whatever from cheap mobile phones to pre-paid credit to mobile phone users.
Then there are the "pimp your phone" stalls, found in any place in road markets to sophisticated stalls in air-conditioned Malls. Phone users can buy whatever from mp3's to customized casing for their phone. Indonesians express themselves through their phones, and this expression has originate employment and business, for over a million people.
From the easy Cigarette stand owner, who has diversified into selling pre-paid phone credits, and numbers, to the mobile phone retailers, who seem to take up sometimes whole floors in a Mall.
Why are Mobile Phones so important to Indonesians?
When the Indonesian Government de-regulated the telecommunications shop in Indonesia- What was once a luxury, became accessible for people, needing to describe cheaply with their families, and friends, who often live all over Indonesia.
De-regulation also created over twelve new mobile phone providers. Providers that competed in a free market, where the cost of calls and sms's continued to decrease- simply because of the intense competition.
Phones became more sophisticated, and trendy. They were affordable to most Indonesians, and in a country were lobbying is important- valuable to business.
People began switching phones as technology advanced, and hundreds of manufacturers from Nokia to Huawei entered the market.
Many made deals with local telephone providers. Huawei linked with one mobile phone provider to originate a aid linked to making cheap landline calls, across this vast nation of Islands. A cheap phone, plus an reasonable phone provider meant a booming business for both companies.
Others have turned more sophisticated contribution cheap Internet services, linked with more heavyweight phone manufacturers like Nokia, and the "creme de la creme"of phone producers - Blackberry.
Internet-based websites like FaceBook.com, and yahoo.com work with some providers to offer instant way to the websites, and services. Others contribute reasonable overseas mobile phone services- aimed at loved ones whether studying or living overseas.
Mobile Phones have become an valuable part of Indonesian life, and the business has created much needed employment in a young country, with no real communal aid programs. Even a road vendor, can hawk mobile phone numbers, casing, and even trinkets to personalize a phone.
In 21st Century Indonesia, a mobile phone user can often call for free, in any place in the country , or even get hundreds of free sms's. Whilst the phone itself has become a status symbol, were with such an array of competition, the vast majority of Indonesians, now own and use a mobile phone.
De-regulation and true free business can work as long as the aid offered is truly useful to people. Many habitancy may laugh at the often faddish nature of Indonesian mobile phone usage, but it has created a bridge for loved ones to communicate, new business, and above all employment.
Indonesia's Lucrative mobile Phone market
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